One of the best things you can do when building your writing career is to specialize in a certain area that highlights your expertise. By continuously covering topics in the same area, you will begin to build name recognition and essentially be “branding” yourself as the go-to person for your topic of choice. Specializing helps you to acquire media placements and creates a strong readership eagerly awaiting your next book.
This is essential for non-fiction writers but can also be applied to fiction writers, as well. One of our clients, Ad Hudler, writes about being the stay-at-home dad in two of his most recent works of fiction, HOUSEHUSBAND and MAN OF THE HOUSE. Both books deal with life in the home, whether you are taking on the role of Mr. Mom or trying to bring back your macho nature while still doing all of the household chores. Ad writes about what he knows and it comes across in his work. He is an expert on the life of the American Man/Dad and what that means to his life, his masculinity and his future. He is exploring a similar theme in both of these books and therefore creating his own specialty when it comes to fiction and viewpoint. He recently provided a book review over at GalleyCat on THE SCORE by Faye Flam. The review was a great outlet for Hudler to display his unique perspective and build a following.
The more you specialize in specific areas, the better your chances are for success in publishing.