I think that any time I have an opinion or a question regarding the media industry in general, I’m going to post that picture of “girl on laptop” because to me, that epitomizes where we are right now as a society. We are all sitting by ourselves, connected to the internet, while the clock ticks endlessly forward, wondering what the future holds.
A recent piece in AdAge asks if we are ready to pay for content online, content that, if we do enough searching and sifting, we should be able to find for free somewhere else. And what is happening to the quality of this content?
According to a survey released this week by PWR New Media, a leading e-marketing firm based in Chicago, Illinois, 60% of journalists responded that they now contribute to a blog or other on-line site. 39% of these journalists said they acquired these responsibilities in the past year and 71% added on-line work to their duties in the past two years.