Great article in BusinessWeek about how companies are trying to balance the important and effective efforts of social networking with the overwhelmingly public aspect of employees airing dirty laundry. This is certainly something that applies to authors, as well. Authors often question the importance of being present on social sites and weighing the pros and [...]
Entries from June 2009
The Negative Effects of Social Networking
June 11th, 2009 · No Comments
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The Job of a Book Publicist
June 9th, 2009 · 1 Comment
My day job is that I am a book publicist. By saying, “Day Job” that can be kind of misleading because it is actually an all day, all night, 24 hours a day, 7 days a week kind of job. I love what I do because I love working with authors, coming up with original, [...]
Tags: News
The Business Side of Books
June 9th, 2009 · 2 Comments
{photo courtesy of DailyCandy} Let’s face it, writing is a business. More accurately, the selling of your written material is a business. Writers write for the love of the written word, or at least we hope that’s why they do it, but they also want to make enough money to be able to support this [...]
Tags: News
New York City: BEA and Backspace
June 1st, 2009 · No Comments
This was a very busy weekend for Kelley & Hall. We spent the past weekend in New York City attending both Book Expo America and Backspace Writers Conference. It was interesting to see both sides of the publishing industry. As we often say in our seminars, there are definitely two sides to writing; the creative [...]
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