With the rapidly changing dynamic of the publishing industry, the online presence of authors and their books is becoming increasingly significant. The immediacy that online sites like Facebook and Twitter, as well as blogs and book-related social networking sites like GoodReads and LibraryThing, provide for authors to publicize and sell their work is incredibly efficient. [...]

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At Kelley & Hall we have been actively reaching out to bloggers over the past few years. Once again, we want to make it even easier for bloggers to get involved. Let us know if you are interested in hosting any of our authors on your blog and we will gladly send you a copy [...]

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While speaking last week at the Mystery Writers of America meeting, we were asked a very interesting and popular question. Do book trailers work? Are they worth the time and effort and do they result in more attention, increase in sales and brand recognition?  I think if you are going to take the time and [...]

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I am going to try and use this blog as a place to disperse some pertinent information regarding strong publicity tactics. With publishing houses shrinking in staff and budgets dwindling, many authors will have to put their own time and effort into an effective campaign.
Here’s an insider tip:
MAKE YOUR PRESS RELEASE COUNT!
When faced with [...]

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{image of Lisa Genova courtesy of Christopher Seufert}
Congratulations to our clients, Lisa Genova and Brunonia Barry, on receiving fantastic coverage in Time Magazine this week! Genova and Barry, with our help, succeeded in overcoming the self-published stigma and securing major publishing deals. We are so happy to have been a part of it and we [...]

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The number of social networking/blogging sites available today can be overwhelming. The question is, can these sites help you with your book promotion? One of the newest and fastest growing social networking site is Twitter. Jen Miller, a freelance writer and book reviewer, tackles Twitter’s contribution to book promoting in a piece for Media Bistro.
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One of the best things you can do when building your writing career is to specialize in a certain area that highlights your expertise. By continuously covering topics in the same area, you will begin to build name recognition and essentially be “branding” yourself as the go-to person for your topic of choice. Specializing helps [...]

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We want to use this blog as a way to create an open conversation and information source for writers. We also want it to be a place where anyone can come to find book industry news. (If another newspaper cuts its book review section, trust us, we will write about it.) We also want to [...]

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(Megan Hall, Brunonia Barry and Jocelyn Kelley)
We are just back from our exciting adventures in sunny California! Book Expo America ran this past weekend, from May 28 – June 1, at the Los Angeles Convention center. It was a fun-filled weekend packed with author signings, book releases, seminars and parties. It was great to visit [...]

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