One of the best things you can do, when promoting your book, is to think like a journalist. You have a beat to cover and that beat is you and your writing. Look for stories that pertain to the subject matter in your novels, the themes you explore in your work and try to expand [...]

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Here is the thing about book tours. They can be exhausting for the author and don’t necessarily result in exposure that will move your book up in sales. There are many writers who love hitting the open road, traveling to bookstores across the country, directly interacting with booksellers and readers. However, it can be difficult to have the stamina [...]

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Admit it. You’ve said it, or something along the lines of it. You’re feeling worn out, burned out or just want to get out.

“I can’t do this anymore.”
“I’m not a marketer, I’m a writer.”
“If I spend so much time selling myself, I’ll have nothing left.”
“My writing will suffer.”
“I’ll start annoying people.”

These [...]

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Here are some recent book news that should keep your literary fire burning!
The Last Chapter
Love in Bookstores
Author, Sell Thyself
JJ Abrams (of Felicity fame) will co-write novel for Little, Brown imprint Mulholland Books
Literary Witchhunt
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Much has been written about, discussed, dissected and scrutinized about self-publishing phenomenon Amanda Hocking and her reported $2 million deal with St. Martins. Before that there was the news that bestselling author Barry Eisler turned down a six-figure deal and opted to self publish. Both authors are receiving significant press and publicity. It’s hard to say [...]

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One thing that the push towards digital may create is an increase in the art and artistry of printed books.
Fast Company recently profiled Penguin books cover designer Coralie Bickford-Smith and The Atlantic ran a piece on their hand sewn covers that will be releasing soon.
Penguin seems to be the leader in this area, but as [...]

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Christina Katz has a great article in the March/April issue of Writers Digest on 50 simple ways to build your platform in 5 minutes a day. The constant throughout her piece is this: always be thinking about your book and how you can incorporate it into what is going on in the world. We give [...]

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Here’s what’s going on this week in the literary landscape.
-Could the Kindle be free by November? It’s possible. However, what is most likely going to happen is that Amazon Prime members will be eligible for a free device, according to Michael Arrington at Tech Crunch.
-Half of this year’s best movies were based on books. Independent.
-Here [...]

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I want to open this blog up to readers (and writers). What are your questions regarding book publicity? What do you want to know? We are here to answer your questions about an industry that changes DAILY. Do you want to know about social media? Do you want to know about book reviewers? Columnists? How [...]

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We had a great time on Matty in the Morning! Here’s a link to the interview. Stay tuned for more posts about AUSTRALIA!
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