Don’t Forget the Author

An interesting article in the Christian Science Monitor mentions that a hundred years ago professors wrote for the press-free of charge. Jonathan Zimmerman then goes on to suggest that if professors considered doing this again, they could potentially save newspapers. I have an interesting twist/suggestion to add to that idea. Authors should contribute to newspapers for free. The author is already an expert on the subject matter of their book. When we are publicizing authors, we are constantly following news trends that relate to the authors expertise or background. If a particular subject is in the news and the author feels they can add to the debate or discuss it with confidence, we will pitch various editors and writers. Why not make it common for authors to be approached by editors for free content to newspapers? Authors would love the name recognition and promotion for their work and newspapers would benefit from the content.

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