Seth Godin Talks Publishing

In an interview over at 26th Story, Seth Godin talks about free content and the publishing industry. Should the publishing industry go the way of the music industry? Could it be the best move ever made? Here is what Godin had to say about it.

The market doesn’t care a whit about maintaining your industry. The lesson from Napster and iTunes is that there’s even MORE music than there was before. What got hurt was Tower and the guys in the suits and the unlimited budgets for groupies and drugs. The music will keep coming. Same thing is true with books. So you can decide to hassle your readers (oh, I mean your customers) and you can decide that a book on a Kindle SHOULD cost $15 because it replaces a $15 book, and if you do, we (the readers) will just walk away. Or, you could say, “if books on the Kindle were $1, perhaps we could create a vast audience of people who buy books like candy, all the time, and read more and don’t pirate stuff cause it’s convenient and cheap…” I’m a pessimist that the book industry will learn from music. How are you betting?

Read the rest of the interview here.