Self-Publishing Success: Proven Strategies to Publicize Your Book

Posted by Jocelyn on June 25th, 2024


Self-Publishing Success: Proven Strategies to Publicize Your Book

The rise of self-publishing has empowered authors to take control of their creative destinies. However, with this newfound independence comes the responsibility of marketing your book effectively. Here are some proven strategies to get your self-published book in front of readers:

  1. Build a Strong Online Presence:
  • Author Website: Create a professional website showcasing your books, author bio, blog, and contact information. Offer exclusive content or free chapters to entice readers.
  • Social Media: Maintain active profiles on platforms where your target audience resides. Share engaging posts, behind-the-scenes glimpses, and interact with followers.
  • Email Newsletter: Collect email addresses and send regular newsletters with book updates, promotions, and exclusive content.
  1. Leverage the Power of Reviews:
  • Seek Reviews: Reach out to book bloggers, reviewers, and influencers in your genre. Offer free review copies or organize blog tours.
  • Encourage Reader Reviews: Request reviews from early readers and family/friends. Positive reviews on Amazon and Goodreads significantly impact book visibility.
  • Respond to Reviews: Engage with readers who leave reviews, whether positive or negative. Show appreciation for feedback and build relationships with your audience.
  1. Tap into Niche Communities:
  • Join Online Forums and Groups: Participate in discussions related to your genre or writing. Offer valuable insights and build relationships with potential readers.
  • Attend Local Events: Participate in book festivals, literary events, and author signings to connect with readers and fellow authors.
  • Partner with Local Businesses: Collaborate with local bookstores, libraries, or coffee shops to host book readings, signings, or workshops.
  1. Get Creative with Marketing:
  • Create Book Trailers: Short, visually appealing videos can effectively capture attention and generate interest. Share on social media and your website.
  • Run Contests and Giveaways: Offer signed copies, merchandise, or experiences related to your book. This can boost engagement and attract new readers.
  • Collaborate with Other Authors: Partner with authors in your genre to cross-promote each other’s books, host joint events, or create bundled offers.
  1. Consider Paid Advertising:
  • Amazon Ads: Utilize Amazon’s advertising platform to target specific keywords and demographics.
  • Social Media Ads: Run targeted ads on platforms like Facebook and Instagram to reach readers interested in your genre.
  • Book Promotion Services: Explore paid services that offer book reviews, promotional placements, or newsletter features.

Remember, publicizing your book is an ongoing process. Be patient, persistent, and adaptable. Experiment with different strategies to find what works best for you and your book. By building a strong online presence, leveraging reviews, tapping into niche communities, and getting creative with your marketing, you can successfully reach your target audience and achieve your self-publishing goals.

Amazon, Social Media and BookTok: Tips on Publicity

Posted by Jocelyn on June 24th, 2024


The publishing landscape has transformed dramatically. While traditional methods still hold value, the digital age offers a plethora of opportunities to reach readers directly. Here’s a guide to navigating the modern book publicity landscape:

  1. EMBRACE THE POWER OF AMAZON
  • Optimize Your Amazon Listing: A compelling book description, professional cover, relevant keywords, and positive reviews are essential. Consider running Amazon ads to increase visibility.
  • Author Central: Claim your author page on Amazon. Share your bio, blog posts, events, and connect with readers through the Q&A section.
  • Kindle Direct Publishing (KDP) Select: This program offers promotional tools like Kindle Countdown Deals and Free Book Promotions to boost downloads.
  1. HARNESS SOCIAL MEDIA
  • Build Your Author Platform: Create a professional website and maintain active social media profiles. Share engaging content related to your book, your writing process, and your life as an author.
  • Run Contests and Giveaways: Engage your audience by offering signed copies, merchandise, or virtual book club events.
  • Collaborate with Book Influencers: Partner with bloggers, BookTubers, and Bookstagrammers to review and promote your book.
  1. RIDE THE BOOKTOK WAVE
  • Create Engaging Videos: Short, creative videos showcasing your book’s highlights, plot twists, or characters can go viral on TikTok.
  • Participate in BookTok Challenges: Join popular trends and hashtag challenges to increase your book’s visibility.
  • Engage with the BookTok Community: Comment on other users’ videos, participate in discussions, and build relationships with fellow BookTokers.
  1. LEVERAGE BOOKTUBE AND BOOKSTAGRAM
  • BookTube: Create book trailers, author vlogs, or reading lists. Collaborate with other BookTubers for joint reviews or discussions.
  • Bookstagram: Share visually appealing photos of your book in different settings, create themed book stacks, or host virtual book tours.
  1. ADDITIONAL TIPS
  • Networking: Attend book conferences, literary festivals, and book signings to connect with readers, authors, and industry professionals.
  • Virtual Events: Host online Q&A sessions, book clubs, or writing workshops.
  • Press Releases: Submit press releases to local media outlets, literary blogs, and online publications.
  • Paid Advertising: Consider investing in targeted social media ads or book promotion services.

REMEMBER: Building an audience takes time and effort. Be patient, consistent, and authentic in your interactions. Focus on creating quality content and fostering genuine connections with readers. By embracing the power of Amazon, social media, BookTok, BookTube, and Bookstagram, you can amplify your book’s reach and connect with readers around the world.

Interview with Christina Chiu, Author of BEAUTY

Posted by Jocelyn on July 3rd, 2020


Tell us the story behind the story. How did BEAUTY come to be?

Beauty” is a short story from my first book Troublemaker and Other Saints. When I finished the collection of stories, I started writing a novel, but Amy kept insisting her story be written. It was like she was sitting on my shoulder. Anything I wrote, she’d say, “That sucks because the story’s over here with me.” Finally, I set that novel aside and started writing Beauty. 

What was the most challenging aspect of writing BEAUTY?

There were different kinds of challenges. Motherhood interrupted my work; I never realized I needed so much emotional space and energy in order to write. I found out after my first child was born. In terms of the craft, I had a very difficult time figuring out the structure. It wasn’t until I realized how important karma was to the story that I understood what to do.

What is the message you want readers to take away from your book?

Don’t ever give up. It’s easy to see life rolling past and think you missed the life you wanted. But you haven’t. Always hold onto what you want. Work toward it. You may get there or you may not, but if you don’t try, you definitely won’t. Often it’s the process of moving toward what you want that is so rewarding. 

Describe your background. Did your background play a part in your book?

As a Chinese American woman, I find that my background is inseparable from my work. I like to examine stereotypes—really delve into them—to realize the complex people beneath. The systemic natures of racism and sexism are important to identify, explore, and understand. Only by confronting them can we change them. Beauty is an intersectional literary work, one that is American with American characters rooted in the U.S. I can’t tell you how many people ask me where I’m from, and when I say, New York, I get back: “No, where are you really from?” 

Describe your writing schedule. Do you outline? Any habits? 

I don’t have a schedule, but I’ve noticed that I write best under two conditions: when I have a lot going on and if I have real deadlines that need to be made. Often, the night before my chapter or story is due, I’m up all through the night writing. Sometimes my children wake for breakfast and I’m still at the computer.

What books are on your nightstand? What are you currently reading? 

I’m currently reading a lot because I’d like to help review books for authors who are either launching now like I am during Covid, or review novels from the past that I feel people should be reading now. I just finished reading a memoir called The In-Betweens by Davon Loeb. I’m about to re-read the novel Pym, by Mat Johnson (the first time didn’t count because I was a new mom and delirious from fatigue) and a memoir called Uncomfortably Numb, by Meredith O’Brien. I’m also about to start The Resisters by Gish Jen, which I’ve wanted to read since it came out.

Which authors do you admire? 

Gish Jen, Elissa Schappell, Michael Cunningham, Mat Johnson, Toni Morrison, Sherman Alexie, Helen Schulman, Marie Lee, Junot Diaz, Sergio Troncoso, Lan Samantha Chang, Helen Benedict, Maxine Hong Kingston, Denis Johnson

What have you learned from this experience?

I’ve learned to have fun and love life. I started shoemaking because of this book. It was research. But somewhere along the line, I fell in love with the process. The more fun I had, the more flowed out of me onto the page. I also learned what a beautiful and courageous person I am and that my work deserve to be appreciated.

What is the best piece of advice you have ever received? What is one piece of advice you would give your younger self?

The best piece of advice I ever heard was from Sherman Alexie. It was more than 20 years ago, back when we had to snail mail submissions to journals. I had gone to one of his readings. When someone asked this question about best advice, he said, “postage.” Just keep sending out your work. Every time you get a rejection for a story or book, just send it back out.

I would tell myself there’s a lot I don’t know, but there’s also a lot that others don’t know, too. So it’s okay to be in your power, even if it makes others uncomfortable or angry. You have so many things in your heart that need to be said. Say them. Not just for your sake, but everyone’s, especially for the children you will be having.

What are you working on now?

I’ve been working on a memoir and I just started another novel. The memoir is about 75% done. I’m hoping to finish a full draft soon. It’s pretty exciting. The novel I just started is really fun, so I’ll be working on that a lot this summer.

To learn more about Christina Chiu, visit her website.

Interview with Susan M. Gaines, Author of ACCIDENTALS

Posted by Jocelyn on June 23rd, 2020


Tell us the story behind the story. How did ACCIDENTALS come to be?

For me, the genesis of a book is sort of like making a soup: it’s messy, and it involves lots of ingredients that you may not recognize when you finish. I first started thinking about this story way back in 1999. I was trying to coming to terms with the end of nature as I’d understood it coming of age in the 1970s. I had been thinking about climate change, trying to understand an economic system whose well-being depended on perpetual exponential growth and resource consumption, trying to comprehend why we hadn’t done anything to change it. I was thinking about my father’s Sierra Club activism when I was a kid, and about my own political inertia. I was yearning to start birdwatching again, a hobby I hadn’t indulged since I was a teenager. 

I was surprised to find these seemingly disparate interests merging with the stories I’d been hearing for years from one of my closest friends, who’d grown up in Uruguay. More surprised still, when I accompanied her on a family visit and discovered that the wetlands I’d dreamed up were real—and teeming with birds. Of course, I couldn’t write a novel set in a country I’d never lived in, so I found a job teaching English, adopted new friends and family, and made myself at home in Montevideo and Rocha for the next three years. 

That was just the beginning of the saga that produced Accidentals. It’s almost as if I lived, rather than wrote, this novel, which was entwined with my life and its ever-shifting maze of homes, day jobs, families, friends, deaths, and other writing projects for over fifteen years. Like history, the issues I was writing about kept reappearing with new masks over the years, and even now, as the book stumbles out into the world, they fester unresolved, their urgency newly masked by Covid19.

What was the most challenging aspect of writing ACCIDENTALS?

My answer to this question would have been different at different phases of working on the book. But the challenge I grappled with from beginning to end, through all the myriad drafts, is one that actually mirrors one of the novel’s underlying themes. The birds and ecology in Accidentals are not just setting, but essential characters, and I struggled to keep their quiet, science-based story in the foreground, even as the dramatic, gut-wrenching story of love, politics, and family escalates. I wanted readers to be turning pages, of course, but not so quickly that they miss the birds along the way! 

What is the message you want readers to take away from your book?

Reading a novel is a complex, individual experience, and I’m loath to dictate what readers should take away from it. My hope, rather, is that Accidentals provides a space in which readers can reflect deeply and critically on how the past informs the future; on the current mass extinction of species; the nature of altruism; what it means to emigrate and to immigrate; and on the ways that science, with all its uncertainties, illuminates the natural world, and our future. 

Describe your background. Did your background play a part in your book?

I grew up and came of age in California, where many of my closest friends were daughters and sons of Latin American immigrants—from Chile, Uruguay, Mexico, and Venezuela. My family spent every vacation camping in the West’s national and state parks, and I was close to an older cousin, who was an accomplished birder and biologist. I spent my preteen years birding and backpacking, went to a state college in the redwoods of northern California, wandered off with friends to southern Chile—where I acquired my second language—and dropped out to travel by bicycle through Southeast Asia and Europe (living out of a tent, financed by odd jobs, and an occasional company sponsor). 

In college, I got interested in organic chemistry, and I eventually ended up researching the chemistry and geochemistry of the oceans and sediments at Scripps Institution of Oceanography. I quit when I realized I would never find time for creative writing if I continued—I hardly found time to read a novel—but my scientific training deeply informs both my world view and my fiction. 

Accidentals embodies the emotional connections to wild places forged during my childhood in California, the scientific view of nature I acquired in my studies, and the complex feelings about Uruguay I inherited from my friends. 

Describe your writing schedule. Do you outline? Any habits? 

My writing schedule and habits have changed over the years, as they depend on my (paid!) job and family responsibilities, but I generally work best in the mornings, straight out of bed with a cup of coffee in hand. I like to eat at my desk, drink lots of coffee or mate, and go for a run in the afternoon (good thinking time). 

I write the same way I cook: without a recipe. It’s slow and messy, with a lot of trial and error, lots of “wasted” pages. I don’t outline at the beginning of a novel, but as I work my way into it, I start making loose outlines of the next scenes and events—which may then shift around as I work towards and past them. Sometimes I draw little graphs to illustrate the book’s pacing and tension, but these wouldn’t make sense to anyone else. Since my work is often tied to the seasons, I use calendars from the years when they’re set to keep track of the days. I usually make diagrams showing the characters and their relationships, ages, etc, and these diagrams also tend to change as I write my way into the book. 

What books are on your nightstand? What are you currently reading?

I usually have several novels going at once, flitting between them, depending on my mood—unless one is particularly good and takes over. A recent book-buying spree–part of the desperate attempt to support independent bookstores and new releases during the pandemic—means the pile is particularly large at the moment, and not very well curated. 

  • The Study of Animal Languages a novel by Lindsay Stern (just finished)
  • Her Sister’s Tattoo by Ellen Meeropol (just finished)
  • Animalia by Jean-Baptiste del Amo
  • Disappearing Earth by Julia Phillips
  • Glorious Boy by Aimee Liu
  • The Golden State by Lydia Kiesling
  • Weather by Jenny Offill
  • Family of Origin by C. J. Hauser
  • Sapiens: A Brief History of Humankind by Yuval Noah Harari
  • Fear Itself: The New Deal and the Origins of our Time by Ira Katznelson

There’s another pile of non-fiction that I’m collecting up as I muddle around with the background for my new novel, but I’m not going to list that.

Which authors do you admire? 

My taste has changed over the years, and there are too many to name (or remember), but here are a few that always come to mind, in no particular order: Toni Morrison. Wallace Stegner. George Elliot. A.S. Byatt. Marilynn Robinson. Margaret Atwood’s literary fiction. Richard Powers. Franzen’s first and last novel, but not the ones in between. Christian Kiefer, among younger authors. I’m leaving out all the 19th and mid-20th century authors I loved when I was younger, because I haven’t reread them and don’t know what I would think now. Except George Elliot, of course.  

What have you learned from this experience?

As with all my books, I became an expert on a lot of things—ornithology, Uruguayan history, rice farming, microbial ecology—which I am now quickly forgetting as I begin the next novel!  

What is the best piece of advice you have ever received? What is one piece of advice you would give your younger self?

No advice from me–I’ve done it all wrong, but I still don’t know what right would be! At least I was never bored with life! 

What are you working on now?

I’m in the early conceptual and research stages of a new novel, but I’m not ready to out it yet. 

You can learn more about Susan M. Gaines and her novel, ACCIDENTALS on her website.

James Patterson’s Newest Non-Fiction Release Tackles Kennedy Family Tragedies

Posted by Jocelyn on April 17th, 2020


Nonfiction is the new line in the Patterson program with Little, Brown. His latest release, THE HOUSE OF KENNEDY, fixes its lens on the tragic family legacy of the Kennedy’s. With his focus on strong storytelling, dramatic scenes, and narratively entertaining treatment of nonfiction subjects Patterson’s THE HOUSE OF KENNEDY will likely follow the success of FILTHY RICH and ALL-AMERICAN MURDER.

USAToday sat down with Patterson to discuss his latest release.

Summary: The Kennedys have always been a family of charismatic adventurers, raised to take risks and excel, living by the dual family mottos: “To whom much is given, much is expected” and “Win at all costs.” And they do–but at a price.

Across decades and generations, the Kennedys have occupied a unique place in the American imagination: charmed, cursed, at once familiar and unknowable. The House of Kennedy is a revealing, fascinating account of America’s most storied family, as told by America’s most trusted storyteller.