Around the Web

Posted by Jocelyn on July 27th, 2017

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Jamie Otis explores her past and her journey to peace for She Knows, talks to Kathie Lee and Hoda on Today, and shares details on WIFEY 101 with Wetpaint, Inquisitr, and Radar Online.

The Knot ran two pieces on Jamie Otis and WIFEY 101.

Author Janet Kole contributed an essay to OmniMystery Magazine about making the transition from law to writing.


David Daniel wrote an emotional piece for the Jewish Book Council and was reviewed by Amos Lassen.



10 Reasons to Write That Book!

Posted by Jocelyn on January 21st, 2017


There are hundreds of reasons to write a book. There are reasons that exist solely in your heart and those that are universal. Below I am giving you 10 (Simple) Reasons to Write That Book because it’s a new year and resolutions are already being ignored. Don’t let this resolution slip between the cracks. I’m hoping to spark a fire in you to sit down, put pen to paper (or fingers to keyboard) and write that book! I’m a book publicist so I see thousands of writers anxiously pursuing their dream and whether they succeed or fail in garnering the attention they want, they are always proud of the book that they can hold in their hands, a tangible example of hard work, dedication, and perseverance.

  1. You’ve always wanted to write a book. Let’s face it, most people have some desire to write a book. Whether you want to write a non-fiction book about Butter Sculptors or the Next Great American Novel, the desire is there and there is no amount of journal writing that is going to take the place of completing an actual book that people can buy and read.
  2. You become an expert. Whatever you write about, whatever subject or topic you explore, the amount of time it takes to write a book and the amount of research that goes into it builds your credibility and expertise. Even novel writing can make you an expert on any number of topics. Writing about divorce will make you an expert on divorce. Writing about wedding planning, elephant sanctuaries, murder. All of these topics will require research. They will require that you dive head first into these worlds to make them as real as possible.
  3. Be of service. Maybe you want to write a memoir about suffering a miscarriage. How many women will be thankful that you had the bravery to tackle such an emotional and difficult topic?
  4. Inspiring and life-changing. Writing a book awakens curiosity and allows you to see the world in a new and different way.
  5. Set goals and achieve them. Don’t we all want to check things off our bucket lists? According to writer Joseph Epstein, “81 percent of Americans have a book in them.”
  6. Helps clarify your thoughts. “When you have to write your ideas out in complete sentences and complete paragraphs, it forces a deeper clarity of thinking.” -Jeff Bezos. {via Fast Company}
  7. Helps launch a business. There is no better way of diseminating your ideas than with a book. A book helps other people get a clearer view of your vision. Going on talk shows to discuss your book can help more people find you and therefore increase your productivity and help grow your business.
  8. Introduces you to new people and new ideas. The publishing and writing world is not that big. Writers bond easily with one another because they know the difficult road they have all picked to travel down. It can be a lonely career, that’s why so many writers start writing groups, message boards and meet-ups.
  9. Brings confidence. Just knowing that you can do something that so many people only talk about doing is sure to ignite a fire in you.
  10. “Writing a book is a tremendous experience. It pays off intellectually. It clarifies your thinking. It builds credibility. It is a living engine of marketing and idea spreading, working every day to deliver your message with authority. You should write one.” {via Seth Godin}

5 Steps to a Great Press Release

Posted by Jocelyn on January 14th, 2015

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There are many approaches that you can take when drafting a press release for your book. One of the most important things you can do is make sure your press release provides all of the vital information so that you don’t leave an editor with any unanswered questions. Here is a quick cheat sheet to help you get the best possible press release crafted for you and your book.

  1. Headline. Be attention grabbing but not sensational. Give the most important aspect of the book so that editors know what will draw the reader in and why people will be talking about your book. Why do people need to read your book? How is your book applicable to a particular audience? What makes it “newsworthy”?
  2. Body. Don’t use BIG words. A recent study found big words to be a waste of time and not successful in proving your intelligence to readers. What do you want to say? If you were sitting down with an editor or producer, what would you want them to know about your book? Why is it newsworthy? Why is it readable? Think like a journalist. Give them the story right there in the body of the press release. Provide a quote from the author (you). Provide a quote from an expert if it supports your material. Give statistics, research studies, facts and figures that help make your story more interesting.
  3. 5 W’s and an H. Who, What, Where, When, Why and How. Enough said.
  4. Keep it clean. Be precise, straightforward, and to the point. Don’t fill up your press release just to take up space. This isn’t your 6th grade book report with a required word count. Don’t use wacky colors and fonts. Make it as print ready as possible because you will find that editors pressed for time may take your press release and run with it, exactly how it stands.
  5. Vital Stats. Provide any extra information on how to find you online {i.e., Twitter, Facebook, Website, Instagram, LinkedIn}.

There are a lot of rules for drafting the perfect press release. Once you learn, understand, and incorporate them, you can break them to fit your needs. Maybe your book is about bringing color and sparkle into your life, then adding funky colors and fonts represents your work and might be what grabs the attention of an editor? Maybe writing a sensational headline will set you apart? Maybe you don’t want to answer all of the W & H questions because you want to leave an element of mystery to correlate with the mysterious subject matter of your book? These are the tried and true rules for writing a press release and you should always make sure that you have one straight/serious/official press release available to send to the media. There is absolutely nothing wrong with having a fun/gimmicky press release available, as well. Some of the best coverage we have secured was the result of a more creative approach to gaining the media’s attention.

Julianne Moore Wins Golden Globe for STILL ALICE

Posted by Jocelyn on January 12th, 2015

Last night was a big night for Kelley & Hall client, Lisa Genova. Julianne Moore won a Best Actress Golden Globe for her portrayal of Alice in STILL ALICE.


Here is what Lisa Genova had to say about her self-publishing journey and joining forces with Kelley & Hall:

“In the summer of 2007, I began selling copies of Still Alice from the trunk of my car—usually 2-3 at a time.  Some independent bookstores would carry it, others wouldn’t.  None of the major chains like Barnes & Noble would touch it.  And since Still Alice was not going to be carried in physical bookstores outside my local area, it was crucial to have it available for purchase online. 

I created a website, You could buy it at and I started making friends at MySpace, Facebook, Twitter, GoodReads, Shelfari, AuthorsDen, Flickr, EBlogger, etc. In each of these profiles, I shared my book cover, my bio, an excerpt, praise, reviews, an author Q&A, a video, my blog.  I’ve made the most amazing, influential, and important contacts through these websites. 
Social networking works. I tell authors now–Be everywhere you can be. And be as professional looking as possible everywhere you are. The more you look like a “real” author with a “real” book, the better your chances are of getting some real attention.
By seven months, after I’d started getting some significant feedback and press, I could sense the beginnings of a buzz. Then I read about [Kelley & Hall client] Brunonia Barry who originally self-published The Lace Reader and went on to get a HUGE book deal.  Here was a concrete example of not only success, but HUGE success.  My dream was gaining more confidence.  I then hired Kelley & Hall Book Publicity out of Marblehead, MA to join me in my efforts. In the three months that I worked with Kelley & Hall, STILL ALICE was featured on television and radio. It was reviewed in newspapers, blogs, and at It was chosen for book clubs, as a staff pick at bookstores, and as a Finalist in General Fiction in the 2008 Next Generation Indie Book Awards. And it won the 2008 Bronte Prize for best love story in North America.
In the eighth month, the miracle happened.  Kelley & Hall got my book into the hands of Beverly Beckham at the Boston Globe.  She read my book and wrote the best review any author, self-published or not, could hope for in the Boston Sunday Globe.  Now you could hear the BUZZ.  As if her column wasn’t a big enough gift, Beverly then introduced me to a local author Julia Fox Garrison, who originally self-published her book, Don’t Leave Me This Way, about surviving a brain hemorrhage and then went on to get a book deal.  Julia then introduced me to her agent.  And her agent became my agent.
Jocelyn Kelley was fantastic in working as a publicist for me when Still Alice was self-published, and her tenacious/smart efforts led directly to press that led me to an agent and then a publisher.  She was completely worth the investment.”

Starred Publishers Weekly Review for JJ Partridge’s SCRATCHED

Posted by Jocelyn on September 29th, 2014

Congratulations to our client, JJ Partridge, for receiving a STARRED REVIEW in Publishers Weekly! SCRATCHED hits bookstores in November. 9781940192727_FCIn Partridge’s excellent third Algy Temple mystery (after 2008’s Straight Pool), the Providence, R.I., attorney, who’s in-house counsel for Carter University on College Hill, has too much on his plate. Academics opposed to Christopher Columbus are agitating to change the name of the holiday honoring him, a sure-fire recipe for conflict in the heavily Italian-American city. Providence’s reform-minded mayor has just named Temple to a commission overseeing a pool tournament. A Madoff-like scam artist’s Ponzi scheme has jeopardized the investment account of the trust that helps fund the university’s Institute for Italian Studies—whose director emeritus, Italo Palagi, has just been found dead of an accidental overdose of oxycodone. Temple, who suspects Palagi’s death and the institute’s financial troubles are related, sets out to unravel the truth. Partridge adroitly weaves together the different plot points of this witty and well-written whodunit. Agent: Paula Munier, Talcott Notch Literary Services. (Nov.)

Reviewed on 09/26/2014