We often see that the most successful publicity campaigns are for books that have a news hook embedded in the plot. Jodi Picoult is a great example of an author who writes with a news hook, from school shootings to suicide pacts, she covers them all. New York Times best selling author Jacquelyn Mitchard also writes with a hook, her newest YA book, ALL WE KNOW OF HEAVEN, beautifully explores the tragic circumstances surrounding an accident and a case of mistaken identity. The story is similar to the recent case involving Laura Van Ryn and Whitney Cerak: one buried under the wrong name, one in a coma and being cared for by the wrong family.

The greatest strength an author can have is a compelling, news worthy story and flawless writing. These authors do just that. Another great example of an author using an interesting story angle to propel the story forward is Lisa Gardner. Lisa has said before that she is a fan of true crime stories and she uses this passion to infuse her suspense novels with a “ripped from the headlines” aspect. Her newest release is SAY GOODBYE. We were able to chat with Lisa at Book Expo America where she was signing copies of SAY GOODBYE. Check out her latest, you will not be disappointed!