Sifting Through the Chaos

Posted by Jocelyn on December 1st, 2008


I was recently reading through Seth Godin‘s Permission Marketing when I found a quote that struck me as particularly poignant. It was actually in the introduction written by Don Peppers.

The truth is your whole problem comes down to a question of time and energy, doesn’t it? Technically, life is easier for you than it was for your parents, because so much of the drudge work is now done by machines. But for some reason you’re busier than ever, isn’t that right? And doesn’t it seem as though every day you get still busier?

How can this be? Simple. Because there are so many more claims on your attention, that’s why. You’re already overloaded with an embarrassment of opportunities to absorb your time and expend your funds doing things, watching things, using things. But every day even more opportunities are presented to you.

I think this is an interesting and common question. With all the steps we are taking forward, are we getting lost and overwhelmed in Web 2.0? Or are we just opening our eyes to a tremendous amount of opportunities? An “embarrassment of opportunities?”

UPDATE: I found an article in the Columbia Journalism Review titled Overload! that covers this topic.

Time Management

Posted by Jocelyn on December 1st, 2008


According to this study from Harvard Business School, that was reported on their newly launched HBS Blog, the more projects one takes on, the less one seems to accomplish.

Here are their suggestions for Time Management:

• Try to bring old projects to some kind of closure before new ones get on the list.
• Make sure to book some time with yourself for those strategic, but non-urgent tasks (like thinking, or writing) that tend to get crowded out by urgent demands. I have one client who has a mythical person named “Joe” – meetings with Joe are for thinking, and it’s understood that they are not to be interrupted.
• Check email only twice a day (promise- it won’t kill you!)
• Try to make the consequences of your tradeoffs clear to those (like a boss or colleague) who may be creating excess work for you.
Match your strategic priorities with how you spend your time – and question activities that don’t drive those priorities.
• And finally, do question the value of every activity – if it simply didn’t get done, what would happen?

Independent Bookstores

Posted by Jocelyn on December 1st, 2008


{image courtesy of Hannah Whitaker/New York Magazine}

New York Magazine has a great piece on the independent bookstore, comparing it to your local bar. “Not only does everyone know your name, but they know what you like.” In this article they list the 14 best independent stores in NYC.

The importance of independent bookstores for helping boost authors exposure is immeasurable. We always advise our clients to head out to their local independents, introduce themselves, give copies of their book to the manager or salespeople, build a relationship by having signings and signing stock. These small efforts can sometimes pay off in a big way!

Novel Adventures

Posted by Jocelyn on December 1st, 2008


CBS Interactive and Saturn have jointly announced plans for a new web-series called Novel Adventures. Starring Daphne Zuniga (”One Tree Hill”), Paola Turbay (”Cane”), Ashley Williams (”How I Met Your Mother”) and Jolie Jenkins (”Desperate Housewives”), each episode will spotlight a different book, as the four characters go on adventures inspired by each novel. The second episode will feature Girls Like Us: Carole King, Joni Mitchell, Carly Simon – and the Journey of a Generation by Sheila Weller (although they mistakenly call the book Ladies of the Canyon). From the press release:

The Fab Four: Sheila Weller’s Ladies of the Canyon (Joni Mitchell, Carly Simon, and Carole King) brings the groupie out in the girls who are determined to live out the life of rock legends.

Produced and written by Jonathan Prince (”The Cleaner”), the web-series will premiere Monday, November 3 on CBS.com, TheInsider.com, and TV.com. “The Fab Four” episode will appear the following Monday at the same websites for 48 hours, and then be available through iTunes.

Yes it feels like you are being hit over the head with product placement, but the concept is cute. And I, of course, would support anything that brings attention to books.