Romance Survives Recession

Posted by Jocelyn on December 2nd, 2008


A recent article in The Scotsman points to the one thing that is going to flourish during times of economic instability…ROMANCE NOVELS!

It seems that as we fear our pension fund is nose-diving and we need a bridging loan to afford our weekly shop, the world of Italian stallion business tycoons, mysterious sheikhs and an endless supply of young virginal hotties for them to seduce, is truly irresistible.

The British romance publisher Mills and Boon, meanwhile, has reported this year as the most successful in its 100 year history. The publisher’s spokesman, Digby Halsby, says romances are “recession-proof, as people seek joyous relief from the gloomy news headlines”.

It is this guarantee of good surviving evil and love conquering all that has readers gathering their romance novels close and slipping beneath covers to escape from the peril of the latest economic report. But this isn’t just happening now. Historically, during times of economic upheaval, people would use romance and entertainment as a way of escaping reality.

“Remember that the time of the Great Depression in the 1930s was Hollywood’s Golden Age,” she says. “Films like the Busby Berkeley musicals took the world by storm, because people just desperately needed cheering up,” says romance novelist Sara Craven, who calls the romance genre, “Fairy tales for grown-ups.”

So if you are looking for a sweet treat to escape into, head to the romance section of your local bookstore. Because honestly, how can you be depressed when you have books like these waiting for you on your nightstand? Check out one of my favorites, Susan Mallery, for a sweet escape!

Sifting Through the Chaos

Posted by Jocelyn on December 1st, 2008


I was recently reading through Seth Godin‘s Permission Marketing when I found a quote that struck me as particularly poignant. It was actually in the introduction written by Don Peppers.

The truth is your whole problem comes down to a question of time and energy, doesn’t it? Technically, life is easier for you than it was for your parents, because so much of the drudge work is now done by machines. But for some reason you’re busier than ever, isn’t that right? And doesn’t it seem as though every day you get still busier?

How can this be? Simple. Because there are so many more claims on your attention, that’s why. You’re already overloaded with an embarrassment of opportunities to absorb your time and expend your funds doing things, watching things, using things. But every day even more opportunities are presented to you.

I think this is an interesting and common question. With all the steps we are taking forward, are we getting lost and overwhelmed in Web 2.0? Or are we just opening our eyes to a tremendous amount of opportunities? An “embarrassment of opportunities?”

UPDATE: I found an article in the Columbia Journalism Review titled Overload! that covers this topic.

Time Management

Posted by Jocelyn on December 1st, 2008


According to this study from Harvard Business School, that was reported on their newly launched HBS Blog, the more projects one takes on, the less one seems to accomplish.

Here are their suggestions for Time Management:

• Try to bring old projects to some kind of closure before new ones get on the list.
• Make sure to book some time with yourself for those strategic, but non-urgent tasks (like thinking, or writing) that tend to get crowded out by urgent demands. I have one client who has a mythical person named “Joe” – meetings with Joe are for thinking, and it’s understood that they are not to be interrupted.
• Check email only twice a day (promise- it won’t kill you!)
• Try to make the consequences of your tradeoffs clear to those (like a boss or colleague) who may be creating excess work for you.
Match your strategic priorities with how you spend your time – and question activities that don’t drive those priorities.
• And finally, do question the value of every activity – if it simply didn’t get done, what would happen?

Independent Bookstores

Posted by Jocelyn on December 1st, 2008


{image courtesy of Hannah Whitaker/New York Magazine}

New York Magazine has a great piece on the independent bookstore, comparing it to your local bar. “Not only does everyone know your name, but they know what you like.” In this article they list the 14 best independent stores in NYC.

The importance of independent bookstores for helping boost authors exposure is immeasurable. We always advise our clients to head out to their local independents, introduce themselves, give copies of their book to the manager or salespeople, build a relationship by having signings and signing stock. These small efforts can sometimes pay off in a big way!