The White House Blog

Posted by Jocelyn on February 3rd, 2009


Along with a new President, the White House now has a new website to accompany this period of change. Whitehouse.gov now has a blog, weekly YouTube video addresses and a director of new media to manage everything and keep the site running smoothly. The site looks great with a very modern design and provides incredible ease with navigation.

The first blog post, by Macon Phillips, Director of New Media for the White House, wrote:

Millions of Americans have powered President Obama’s journey to the White House, many taking advantage of the internet to play a role in shaping our country’s future. WhiteHouse.gov is just the beginning of the new administration’s efforts to expand and deepen this online engagement.

The advantages and opportunities provided by the web are limitless. It can certainly be overwhelming and many feel lost amidst the clutter and confusion, but it is making our world smaller and strengthening our ability to connect with more people. The key to using the web in a productive and marketable way is to create an organic interaction with your audience. Don’t use Twitter just to post direct links back to your website. Try to engage in conversations with your followers and draw in new followers. Don’t turn your blog into an “all about me” platform. Write about things that would be of interest to your audience and will result in return visits. What the web is showing us is that everyone has something they can teach. Find your message, whatever it may be, and teach it to the best of your ability. Your voice is out there and the web is waiting to hear!

Washington Post Book World

Posted by Jocelyn on January 29th, 2009


Yes, we are currently under a major restructuring of the media world. With magazines closing left and right, it comes as no surprise, but still a shock nonetheless, that The Washington Post is closing down the stand-alone book review section, Book World. Book reviews will now appear inside two alternate sections of the newspaper, Outlook and Style & Arts.

The last issue of Book World will appear in its tabloid print version on February 15 but will continue to be published online. According to the New York Times, Book World never received much advertising from publishers, who generally spend very little on newspaper ads. Publishers now focus their marketing dollars on cooperative agreements with chain bookstores, which guarantee that certain books will receive prominent display at the front of stores.

As Motoko Rich reported in today’s issue of the Times, “Rumors of Book World’s imminent closure last week brought widespread dismay within the literary community. Hundreds of contributors and readers signed a petition circulated by the National Book Critics Circle, urging the Post to save the standalone section.”

The New York Times Book Review is now the largest remaining stand-alone Sunday tabloid section, publishing between 24 and 28 pages a week with a staff of 17 and contributions from countless freelance reviewers.

Strong, solid and discriminating book reviews are vital for the literary community and culture. Even though the number of online book review sites are continuing to grow and offer authors unlimited possibilities for coverage and exposure, there is something to be said for the high regard and respect that these stand alone sections garnered. But change can be good because it teaches us to adapt and grow. Maybe, a new literary forum will grow in the absence of these lions that have paved the way?

Jocelyn Kelley on Oprah’s Book Club

Posted by Jocelyn on January 28th, 2009


In case anyone missed Monday night’s Oprah’s Book Club Webcast for The Story of Edgar Sawtelle, you can see it on her website.

It was a thrilling experience to be a part of the largest book club meeting in the world! Oprah was extremely gracious and inspiring. I had a wonderful time and am proud to have been a part of the book club!

Lisa Genova in Time Magazine

Posted by Jocelyn on January 22nd, 2009


{image of Lisa Genova courtesy of Christopher Seufert}

Congratulations to our clients, Lisa Genova and Brunonia Barry, on receiving fantastic coverage in Time Magazine this week! Genova and Barry, with our help, succeeded in overcoming the self-published stigma and securing major publishing deals. We are so happy to have been a part of it and we believe this is a hopeful sign for authors who believe in their work and want to self-publish!