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The Future of Glamour

Posted by Jocelyn on October 20th, 2009

glamour

It seems that the magazine industry is continuing to crumble. Many layoffs have been reported from the Glamour camp. This just means more writers competing for a limited amount of freelance space…or the creation of more online magazines (Tyra’s already on this bandwagon)!

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Women Can Write!

Posted by Jocelyn on October 20th, 2009

womencanwrite

I just love that the title of this Huffington Post piece by Erica Jong is “BIG NEWS: WOMEN CAN WRITE!” Check it out here.

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Barnes & Noble’s Nook

Posted by Jocelyn on October 20th, 2009

nook

According to the Wall Street Journal, a new electronic book reader is expected *TODAY* from book seller Barnes & Noble Inc. that will challenge readers from Amazon.com Inc. and Sony Corp. with a color touch-screen and $259 price, according to a planned ad for the device.

The price for the reader, called the Nook, matches that of Amazon’s Kindle. The Kindle controls about 60% of the burgeoning e-book market, according to Forrester Research.

Engadget.com’s sources say the Nook will be partnering with Best Buy for sales of this device that will be available Thursday.

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Fiona Robyn

Posted by Jocelyn on October 15th, 2009

British author, Fiona Robyn, is going to start blogging her next novel, THAW, on March 1, 2010. The novel, which will be in the form of the the main character’s diary, will chronicle three months during which Ruth is contemplating suicide.

To help spread the word she’s organizing a “Blogsplash” where blogs will publish the first page of Ruth’s diary simultaneously with a link to the blog.

It is certainly an interesting way to get attention and the viral marketing aspect of it is sure to create some media attention. We will have to wait and see if THAW makes the desired splash.

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Social Media Examiner

Posted by Jocelyn on October 15th, 2009

PRNewser just brought a new website to my attention. Social Media Examiner is a web site that targets businesses who want to learn how to use social media to find leads, increase sales and build brand awareness.

From Social Media Examiner:

Social media is no more a one-off playground for brands than television advertising, direct mail campaigns or customer relationship management programs. It’s serious business and should be treated as such.