The Huffington Post Book Club

Posted by Jocelyn on November 19th, 2009


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A few weeks back Arianna Huffington over at The Huffington Post announced the launch of their book club. Their first selection was IN PRAISE OF SLOWNESS: Challenging the Cult of Speed by Carl Honore. I think the subtitle of this book really says it all and it is fascinating that this was selected to be the inaugural book club selection for a website.

They are having their first *live* discussion about the book today at 3pm (EST). Check it out here.

Harlequin Enters the Self-Publishing World

Posted by Jocelyn on November 18th, 2009


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Harlequin, the romance publisher famous for starting the careers of such household names as Nora Roberts and Tess Gerritsen, has teamed up with Author Solutions to create a self-publishing imprint. Harlequin Horizons, the new author subsidized imprint is one of the first in what could be a trend of major publishing houses seeking alternative methods for turning a profit. These new imprints would offer print on demand printing, typesetting, jacket design and basic levels of editing for a fee.

While I’m sure there are many authors who will jump at the chance of having their books printed with an imprint that is closely related to a major publishing house, there are both advantages and disadvantages to going the self-publishing route. The success stories of self-published authors may push many aspiring novelists to take this route, however, it is a very difficult and time-consuming journey. It is a journey that needs to be planned out fully and properly executed in order to give yourself a chance at mainstream potential (hiring an editor for a thorough, complex editing of manuscript, a publicist to help in media placement and review coverage, and acquiring distribution).

We will have to wait and see if more publishing houses follow suit and what kind of attention this results in for the writers involved.

Do You Write in Books?

Posted by Jocelyn on November 18th, 2009


This is something that I think about often when reading. How many people write in their books? Do you scribble notes to yourself, underline important/quote-worthy passages or do you just highlight words or sections? Does it help you better understand the material? Does it make the entire experience more memorable?

My parents collect rare books, so it has always been an unwritten rule around my house that books should be treated with care and respect…however, I have gone to the dark side. I write in books! I underline, I scribble (although I have extremely neat handwriting, so it really can’t be called scribbling), I highlight (yellow is my color of choice). I like my books to look like a version of my own personal diary. I want to always remember what struck me as poignant. I want to be able to revisit my thoughts and perceptions.

So my question is, “Do you write in books?” If you do, I would love to see snapshots of a page out of your book.

Tips for Publicity

Posted by Jocelyn on November 18th, 2009


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I am going to try and use this blog as a place to disperse some pertinent information regarding strong publicity tactics. With publishing houses shrinking in staff and budgets dwindling, many authors will have to put their own time and effort into an effective campaign.

Here’s an insider tip:

MAKE YOUR PRESS RELEASE COUNT!

When faced with tight deadlines and mounting article assignments, journalists need as much information as possible at their fingertips. The press release can also spark an idea or give the journalist incentive to include your book in an article or segment they are already working on.

Here are three things a good press release should offer.

1.) What problem will your book or your expertise solve.
2.) Why are you a good authority. Why should you be called on?
3.) Explain what you would like to offer to help solve the problem or bring light to a situation.

Trends

Posted by Jocelyn on November 17th, 2009


“Whatever big events have recently occurred, sure enough, I’ll see projects that are trying to capture that lightning in a book.”

-Agent Nathan Bransford on the trends he sees in queries.

Bransford wrote last year about a wave of chick lit with heavy protagonists. Sure enough, fast forward one year and that is exactly what we are seeing on the bookshelves.

From the article:

In this brave new ‘chick lit’ world, women realize that weight loss and dieting isn’t the way to happiness. If these new heroines lose weight in the books, they do so incidentally, as a result of finding genuine happiness and fulfillment in more substantial areas of their lives.

The ultimate fantasy for most women today is simply accepting themselves, whatever their body weight.