Tips for Publicity

I am going to try and use this blog as a place to disperse some pertinent information regarding strong publicity tactics. With publishing houses shrinking in staff and budgets dwindling, many authors will have to put their own time and effort into an effective campaign.

Here’s an insider tip:

MAKE YOUR PRESS RELEASE COUNT!

When faced with tight deadlines and mounting article assignments, journalists need as much information as possible at their fingertips. The press release can also spark an idea or give the journalist incentive to include your book in an article or segment they are already working on.

Here are three things a good press release should offer.

1.) What problem will your book or your expertise solve.
2.) Why are you a good authority. Why should you be called on?
3.) Explain what you would like to offer to help solve the problem or bring light to a situation.