Book Trailers

Posted by Jocelyn on January 18th, 2010


book_trailer2While speaking last week at the Mystery Writers of America meeting, we were asked a very interesting and popular question. Do book trailers work? Are they worth the time and effort and do they result in more attention, increase in sales and brand recognition?  I think if you are going to take the time and effort (and cost) to make a book trailer, you have to create something that people will talk about and pass along to friends and family. It has to deliver a message, whether it is fiction or non-fiction, romance or mystery, there has to be a driving force that makes people want to spend the 2 minutes or 7 minutes watching this video at their computer. Kelly Corrigan is a great example of an author who used the message behind her book to create a trailer that not only allows the viewer to get a quick glimpse of what is offered between the pages of her memoir, but also something that would strike a chord and leave a lasting impression. Below are two examples of Kelly’s book videos. One is a trailer and one is a recording of a speech she gave interspersed with images. Ask yourself, does this make me want to buy her book? If the answer is yes, as I’m sure it will be, then the trailer has done its job. A trailer of static images with text scrolling across may not be worth the time and money, but something that can create a viral buzz and have people talking is worth it.

Mystery Writers of America

Posted by Jocelyn on January 14th, 2010


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Last night Kelley & Hall was invited to speak to a wonderful group of writers from the Mystery Writers of America‘s New England chapter. This group of insightful  and talented authors had great questions and an eager curiosity to learn as much as they could about the skills and tactics employed when trying to secure publicity. Many of the questions revolved around both an online presence and the social networking outlet of Facebook. The conversation flew by and at the end there were still so many things I wanted to say about the importance of promoting your work to the best of your ability. I would love to open up this blog as a forum for aspiring and published authors to ask questions. Let this blog be the “Dear Abby” of book publicity. Email me directly at jocelyn (at) kelleyandhall (dot) com and we can address your questions right here on this blog. With the constantly changing face of publishing and media and the new opportunities developing at every turn, now is the best time to fully understand how to take complete advantage of these opportunities and let them work for you.

Google or Apple Tablet: The Race is On

Posted by Jocelyn on January 4th, 2010


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According to The Huffington Post reports are coming out that Google and HTC have been working on a touch-screen tablet for over a year and a half. While word is scant, analysts believe the tablet could hit the market around the same time as the Apple tablet.

The iSlate (the reported name of the Apple Tablet) is said to be launching on January 26, 2010.

The Washington Post tries to explain the allure behind this much talked about product.

Add “Read More” to your New Year’s Resolutions

Posted by Jocelyn on December 30th, 2009


Nina Sankovitch, the woman behind Read All Day has some pertinent advice for all of us. READ MORE! It is a great resolution to add to your list or dare to have it be the only item on your list. Either way, it is a positive change we can all make in our daily lives. Sankovitch points out in her Huffington Post essay that if we spent less time on Facebook and Twitter, we could devote more time to reading.

“Reading is a vacation and an education,” says Sankovitch, and honestly, how many things can that be said about?

Ebooks Outsell Print Books

Posted by Jocelyn on December 29th, 2009


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On December 26th, Amazon announced that, for the first time ever, they had sold  more ebooks than physical books on Christmas Day. In an interview, Jeff Bezos was quoted as saying that he believes that the print book will eventually disappear.

Amazon also announced that the Kindle has become the most gifted item in Amazon’s history. What do you think? Do you think physical books will disappear?