Great article in today’s Wall Street Journal about the perceived stigma of paperback originals. The writer points out that one book, in particular, that could change the way we look at paperback originals is David Nicholls critically acclaimed ONE DAY which was released in the US as a paperback original and has gone on to sell incredibly well. It is also currently being adapted for film and will star Anne Hathaway. Paperbacks are an easier sell, less of a financial commitment, and can help build an author’s brand and recognition. They are also increasingly popular in the growing world of book clubs.