Barnes & Noble’s Nook


According to the Wall Street Journal, a new electronic book reader is expected *TODAY* from book seller Barnes & Noble Inc. that will challenge readers from Inc. and Sony Corp. with a color touch-screen and $259 price, according to a planned ad for the device.

The price for the reader, called the Nook, matches that of Amazon’s Kindle. The Kindle controls about 60% of the burgeoning e-book market, according to Forrester Research.’s sources say the Nook will be partnering with Best Buy for sales of this device that will be available Thursday.