Time to Shine!

Admit it. You’ve said it, or something along the lines of it. You’re feeling worn out, burned out or just want to get out.

“I can’t do this anymore.”

“I’m not a marketer, I’m a writer.”

“If I spend so much time selling myself, I’ll have nothing left.”

“My writing will suffer.”

“I’ll start annoying people.”

These are the common worries that people have when promoting their writing. They don’t feel qualified or capable of building “buzz.”

To quote a line from The Kings Speech.

“I deserve to be heard! I have a voice!”

We all have a voice and our passions fuel our thoughts, our voices, and what we say. The book you write is an extension of yourself.

Haven’t you wanted to be a writer all of your life? Wasn’t that the career you aspired to? The writing is the creative side but as with all careers, it can’t all be creative work, it’s also about money. You want to sell more books, earn more money and become desirable to your publishing house. You have to get out there. Let your voice be heard!

Things are changing. Selling and marketing books isn’t the way it used to be. There are many more channels, Twitter, Facebook, blogs, online reviews, and more competition. We can’t rely solely on securing a review in the book section of a major paper. Not only are those sections diminishing and restructuring their focus, but it is increasingly difficult for different voices (particularly new voices) to be heard.

Think back to when you were trying to get published, stomping the pavement to secure that perfect agent, to find the editor who connected with your work, you were persistent and dedicated to an ultimate goal. This is where many writers think the journey ends. This is where they are wrong. Now you have a new goal…find those readers. Maybe you will find your best reader, the one who belongs to 15 book clubs and writes for her local paper, on a website devoted to psychology enthusiasts. Maybe your work will connect with a columnist who will tell everyone she knows about this great book she read! Maybe a producer for a talk show reads the op-ed section of a particular paper every day and that is where she stumbles upon your essay and falls in love with your voice.

There are so many opportunities out there for writers. So even if you’re feeling like you don’t have it in you to toot your own horn or spread the word about your book, you owe it to yourself and your work. This is your job. Don’t just get it done. Excel! Strive for what seems out of reach and keep pounding the pavement. Go out on that limb, as the saying goes, because that’s where you’ll find the fruit.

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