Vote

What have we learned during this presidential election? That negative commercials don’t really work? That automated phone calls are really more of an annoyance than anything beneficial for a campaign? That voters don’t want to be spammed with emails forcing issues and ideas down their throat?

Authors seeking publicity can learn from the tactics used in a presidential election. What really matters are the issues at hand and how they affect your life. This is what voters and readers relate to and seek out. As an author, what is your purpose? What are you hoping to teach, show, or do? The reading (and voting) public is much more interested in being enlightened than choosing something because it has been forced upon them. They don’t pick a book (or a candidate) because they see it everywhere. Intelligent readers, and voters, make a choice because it opens their eyes to something that personally affects them. It draws them in, inspires them, teaches them, excites them. But the only way people will know if your book is going to do all of these things is if you get your voice out there. You need to let people know what they will find in your work. You need to let them hear your voice. Just seeing your face everywhere is not going to make a lasting impression. You don’t want to be a flash in the pan, you want to build a lifelong audience. That takes time and patience and dedication to your readers and your voice.

Don’t forget to vote today!